A motorcycle shop manager, art director and a photographer walk into a bar…
That’s how this idea started with the help of few Flying Dog Brews. The discovery of a market untapped is an amazing thing, and thus resulted in Powerlane Productions. A photography studio that could hold an eighteen-wheeler Powerlane was created to shoot still photography and video for motor-enthusiasts. The baby boomers, our target, had a great time gathering props, people and anything else in their own private photoshoot. A unique idea that needed a nostalgic-modern art direction. We wanted to create an image that aligned with the core demographic and that cinematic look. Powerlane created eye candy for your man/woman cave. Punchline: Most of the clients are women!